An Integrated Review on Consumer’s Risk Perception in online Buying Behaviour | Original Article

ABSTRACT:

ABSTRACT

Consumer’s especially young people face risks in payment security and personal privacy from e-commerce trading and that this concern is at least as great and may be greater in online shopping than in other remote channels. Shopping online can pose potential risks to consumers and businesses. Risks to consumers are often surrounded by the opportunity for personal and financial information, such as addresses, passwords and credit card details, to be at risk. The biggest risk for businesses is that information is used fraudulently to make purchases. The feeling of online shopping is closely related to the ideas of product risks and costs associated with online shopping or product category; but only reduce the privacy risk associated with the purchase. Interestingly, although both product and financial risks are negatively associated with the product’s online shopping objectives, understanding the risk of privacy is not associated with online shopping objectives in any asset class. This paper will provide a comprehensive review of studies related to assessing the impact of the online shopping experience in identifying specific types of online buying risks and how each type of risk perception affects online shopping objectives. The proposed research is natural and based on secondary data and information collected from the most important sources and depending on the need for research.